Microsoft has just updated the following KB Article:

Windows Phone Apps cannot be deployed or added to Allowed Apps or Blocked Apps lists in System Center Configuration Manager

Symptoms

As an administrator, when you use Microsoft System Center Configuration Manager, you experience the following symptoms:

  • When you click the Browse button in the Create Application Wizard to create a valid link in the Windows Phone app package browser, the link is not resolved and you cannot click OK. When you try to provide the location manually instead of by using the Browse button, you receive the following error message:
    Specify a valid link to a Windows Store app.

    This occurs even when you use a valid link in the following format:

    type/AppName/AppID

    Note In this address, the <type> placeholder can represent either “apps or “games.”

    You can still use the following old format in the Location field:

    AppName/GUID

     

  • When you use Configuration Manager app compliance policies to try to create an Allowed Apps or Blocked Apps list for Windows Phone 8.1 devices, you cannot create the list.

https://support2.microsoft.com/kb/3081699

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